Apple TV Gen X, Apple iPod Touch X Generation, and Apple Watch Series X Bands Also Listed in Target Inventory

Target's inventory system may be leaking details on upcoming Apple products that are set to be released in the near future. A listing for "Airpods (X Generation)" with a price tag of $399 popped up this morning, and there are also apparently new listings for "Apple TV Gen X," "Apple iPod Touch X Generation" and "Apple Watch Series X" bands.

target inventory apple tv
Target employees sent images of the listings to 9to5Mac. These are all placeholder names and could be representative of future products, though it's not clear if that's the case. We don't know what these listings are, why they're in Target's system, or if they're accurate, so the information should not be taken as concrete evidence of new devices.

The ‌Apple TV‌ Gen X lists a price of $180, the Apple iPod Touch X Generation lists a price of $400, and the Apple Watch Series X band prices are listed at $50.

There haven't been rumors of an upgraded iPod Touch, and the iPod touch last saw a refresh in May 2019, so it's not clear if the $399 iPod touch listing is correct. Pricing on the iPod touch starts at $199, and while it does go up to $399, that's for the high capacity model. We are expecting a new low-cost iPhone with a starting price point of $399, so there is a possibility that the iPod touch placeholder is for an ‌iPhone‌ and not an iPod. It could also be for a refreshed 256GB iPod touch, or the price could be wrong entirely since it's a placeholder.

We've seen multiple previous hints of a new ‌Apple TV‌ in the works in iOS 13 releases, with the device featuring an upgraded A12 Bionic chip. $179 is the price point of the 32GB 4K ‌Apple TV‌, so it's possible that this listing is more evidence of the imminent release of a new ‌Apple TV‌ model.

The Apple Watch band listings are also easily explainable as Apple refreshes its Apple Watch band offerings on a regular basis, typically with every Apple event. Apple has held events in March for the last few years, and rumors suggest that we're getting a late March event this year, perhaps on March 31st.

If there is indeed a March 31st event, we could see some of the products listed in Target's inventory. Rumors have suggested the new low-cost ‌iPhone‌ will be a highlight at the event, and an ‌Apple TV‌, an updated iPad Pro, and the rumored AirTags are also possible new products that could debut next month.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Neutral)

Top Rated Comments

ersan191 Avatar
50 months ago

Apple TV Gen X
Here's hoping the remote isn't complete garbage on this one.
Score: 35 Votes (Like | Disagree)
cmaier Avatar
50 months ago
Real curious what the new Apple TV will bring us.
Score: 21 Votes (Like | Disagree)
YoungLay Avatar
50 months ago
Airpods for $399? Sheesh!!
Score: 13 Votes (Like | Disagree)
David Reynolds Avatar
50 months ago

Here's hoping the remote isn't complete garbage on this one.
Complete garbage seems a bit harsh. I don’t see the hate, I manage just fine with the touch bad.
Score: 11 Votes (Like | Disagree)
nicho Avatar
50 months ago

The iPod touch product is super interesting as that is still rocking an old chip, has no Touch or Face ID system and is the only 4 inch device still actively sold. I don’t need one, but I’d be interested to see what they do to update such a device.
iPod Pro?
Score: 10 Votes (Like | Disagree)
Reason077 Avatar
50 months ago
"Apple TV Gen X," "Apple iPod Touch X Generation"


Great! It's about time Apple came out with a product line marketed specifically at Gen X.

The Millennials (and the Boomers for that matter) get too much attention these days!
Score: 9 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday December 5, 2023 11:28 am PST by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
Beyond iPhone 13 Better Blue

'All-Screen' iPhone Under-Display Camera Enters Development

Wednesday December 6, 2023 2:03 am PST by
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
magsafe blue 2

iOS 17.2 Brings Qi2 Support to iPhone 13 and iPhone 14 Models

Tuesday December 5, 2023 11:04 am PST by
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
airpods pro bulbs

Black Friday Prices Return for AirPods Pro 2 With USB-C, iPad, and More

Tuesday December 5, 2023 7:30 am PST by
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
instagram messenger

Instagram and Facebook Messenger Chats to Disconnect This Month

Tuesday December 5, 2023 1:57 am PST by
Meta has revealed plans to end Instagram users' ability to chat with Facebook accounts later this month, rolling back a feature that it introduced over three years ago. In September 2020, Meta (then Facebook) announced it was merging its Facebook Messenger service with Instagram direct messaging, allowing Instagram users to chat with Facebook users and vice versa using the same platform....